Hi! I’m Roberto Mauleón 👋 (A.K.A. Mafarka)

I am a passionate Product designer, proudly Mexican with more than 8 years of experience merging my two great passions: design and behavioral economics.

This knowledge has allowed me to empathize, understand and conceptualize according to human needs, focusing on the creation process to achieve a common understanding between business and technology, which has resulted in the development of successful products that improve people's lives.

Throughout my career, I have worked on a wide range of challenging and varied projects, including e-commerce, business and personal credit and debit accounts, payment processors and aggregators, KYC/KYB creation and automation, among others. My ability to visualize and articulate complex concepts has been key to the success of many of my projects.

My curiosity has led me to explore data analysis as part of my design process, to create innovative and disruptive solutions that add value to people and the business, and that are easily quantifiable.

When designing aside, in my free time I like to disconnect in a museum 🏛 or with my friends playing video games 🎮.

My design vision

Data Driven

In my work, I research and use data to understand people's needs and product growth needs, always keeping a focus on accessibility and inclusion.

Inclusive

Approaching projects from a more human perspective ensures equity and reduces the gap in technological and financial accessibility in the most vulnerable sectors of society.

Accessible

It is important for me to understand and help people, creating solutions that remove barriers to interact with products.

My experience

Sr. Product Designer

2022 - 2023 • Mexico

Hola Cash

  • Lead the design and development of a digital wallet to manage personal and banking informa- tion within the payment ecosystem.

  • Implemented a data analysis strategy to collect and analyze user behavior data, utilizing UI events in Google Analytics, Aplitud and Metabase.

  • Worked with PM team to analyzed and optimized the 3-D Secure protocol flow to reduce user friction.

  • Defined flows and processes for the adoption of new users in the payment platform.

  • Conducted user research and gather feedback to identify behavior patterns and purchase trends. in a 15% increase in conversion rate.

Sr. Product Designer

2022 - 2022 • Mexico - Colombia

Elenas

  • Evaluted and optimized the purchase flow by simplifying the process, which resulted in a 30% decrease in cart abandonment an a 25% increase in conversion rate.

  • Led an investigation to identify the accessibility barriers of payment methods in Colombia and Mexico.

  • Implemented a real time order status tracking to improve transparency and communication with users. reduced purchased-related support tickets by 12%.

  • Analyzed post-sale processes to identify user issues and improvement functionality. Resulted in a reduction of order cancellations by 10%.

  • Analyzed user behavior patterns to implement personalized promotions and discounts, Reduc- ing promotional costs by $50k.

  • Reviewed and updated the design system to create an efficient and intuitive experience across all platforms.

Sr. Product Designer

2021 - 2022 • Mexico

Oyster Finacial

  • Reduced friction in the use and administration of the payment process through UX/UI improve- ments and design iterations

  • Conducted user research and interviews to identify pain points and opportunities for improve- ment in the payment process

  • Defined, analyzed, and implemented segmented onboarding processes for both companies and individuals to improve user adoption and retention

  • Improved processes and acquisition flows for business products to increase sales and revenue

  • Defined and generated financial metrics dashboards for tracking key performance indicators (KPIs)

Sr. Product Designer

2019 - 2021 • Mexico

albo

  • Defined, developed, and implemented improvements for the acquisition of over 100,000 clients.

  • Conducted research and analysis of user abandonment in the onboarding process to identify pain points and improve user experience.

  • Created, defined, and documented multiplatform acquisition process to ensure consistent user experience across all channels.

  • Assisted in understanding and conceptualizing Fintech Law compliance in the acquisition process.

  • Created and defined the process and services of progressive KYC to reduce churn by 25%.

UX/UI Designer

2018 - 2018 • USA

Creative Propulsion Labs

  • Design UX flows for new users

  • Implementation and production plan

  • Design definition, develop and marketing processes

  • Research and UX analysis

  • Creation, definition, and documentation of a completely new products

  • Creation of user experience for applications, e-commerce and stock platforms

UX/UI Designer Consultant

2017 - 2018 • USA

Mellow Consulting

  • Consulting for the creation of user experience through research and data analysis

  • User assessment and information architecture

  • Creation of layout design, prototyping, interaction guides and design systems

  • Brand and concept creation

Say hello.

I'm always interested in new ideas, opportunities or hearing what you're working on, so drop us a message and say hello.